What Are Cookies?

Cookies are small text files that are stored on a user’s device, such as a computer, smartphone, or tablet, when they visit a website. These files contain data that websites can use to recognize users, track their activities, and store information about their preferences or interactions with the site, which helps M-Seva to serve you better.

Cookie Policy

This Cookie Policy articulates our commitment to transparency regarding the usage of your information. Upholding the principles of openness, we aim to provide comprehensive insights into the utilization of cookies on our website. This policy is applicable to all our products that direct to or integrate this policy by reference.

Why We Use Cookies

  1. Enhanced User Experience: Cookies can help personalize the user experience by remembering user preferences, such as language settings or shopping cart contents. This enhances usability and convenience for our visitors to the website.
  2. Website Functionality: Cookies are often used to enable essential functions of our website, such as authentication, session management, and remembering login credentials. Without cookies, certain features of the website may not function properly.
  3. Analytics and Performance Tracking: Cookies are commonly used to collect anonymous data about website usage, such as the number of visitors, pages viewed, and duration of visits. This information helps companies analyse website performance and make improvements to optimize user experience.
  4. Marketing and Advertising: Cookies can be used to track user behaviour across websites and deliver targeted advertising based on interests and preferences. This allows companies to deliver relevant ads to users and measure the effectiveness of their marketing campaigns.
  5. Website Security: Cookies can be used for security purposes, such as detecting and preventing fraudulent activity, protecting against unauthorized access, and ensuring the integrity of user accounts and data.

How Cookies Are Used

  1. Session Management: Session cookies are used to track a user’s session on a website. They enable features like shopping carts in e-commerce sites, where items selected by the user are stored temporarily until checkout.
  2. Personalization: Cookies can store user preferences and settings, such as language preferences, site layout preferences, or customized content preferences. This allows websites to provide a personalized experience for each user.
  3. Analytics: Cookies are used to collect anonymous data about website usage, such as the number of visitors, pages viewed, and time spent on the site. This data is used for analytics purposes to understand user behaviour, improve website performance, and optimize content.
  4. Advertising: Cookies are widely used in online advertising to track user behaviour across websites and deliver targeted ads based on interests and preferences. Citiwise Solutions Limited uses cookies to build profiles of users and display relevant ads to them.
  5. Remarketing: Cookies are used in remarketing campaigns to target users who have previously visited our website but did not complete a desired action, such as making a purchase. These users are then shown targeted ads to encourage them to return to the site and complete the action.
  6. Tracking and Profiling: Cookies are used to track users’ browsing behaviour across multiple websites and build profiles of their interests and preferences. This data is often used for targeted advertising, market research, and user profiling.
  7. Security: Cookies can be used for security purposes, such as detecting and preventing fraudulent activity, protecting against unauthorized access, and ensuring the integrity of our user accounts and data.
  8. Testing: We often make changes to this website and add new features, and when testing them, we may use cookies to learn your preferences.

Disabling Cookies

To disable cookies, please check your browser settings. Please, note that disabling all cookies may affect your experience on this website.

We hope we’ve clarified how we use cookies to your satisfaction and you feel comfortable using this website. If you need more information, please send a message to support@mseva.co.ke , and we’ll get back to you as soon as possible.

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